How do I get started?

Request access with the business you want to track. SerpCalls onboards service businesses in limited batches, so every request is reviewed for fit. If it's a match, you get a password-set email and finish setup with billing in Stripe Checkout.

What counts as a business dashboard?

A dashboard is one business, branch, franchise, or agency client with its own domain, keywords, cities, grid scans, reviews, and AI insights.

How are agencies billed?

Agencies add one dashboard for each client business they want separate insights for. Ten client businesses means ten dashboards. You can resell that however you want.

What does 'unlimited keywords' actually mean?

Exactly what it sounds like. Every dashboard you pay for tracks unlimited keywords — every service, every spelling, every 'near me' variant. No per-keyword fees, no monthly caps at the keyword level.

How often do you check rankings?

Rank checks run automatically every 2 weeks. Admin-triggered refreshes are available when a customer needs a manual rerun.

Where does the data come from?

Our custom scraping engine pulls live Google SERPs (Organic, Map Pack, Local Service Ads). We don't use any undocumented Google APIs, and rankings are captured from real search result pages — not estimated.

What's included in AI analytics?

Every dashboard cycle runs through our AI analysis layer for trend detection, per-market recommendations, and competitor movement. Need those insights for another business or client? Add another dashboard.

Can I cancel anytime?

Yes — monthly billing, cancel in Settings, keep access through your current billed period. No contracts, no cancellation fees.

What areas do you cover?

We focus on US service-area businesses. SerpCalls tracks Google rankings — Organic, the Map Pack, and Local Service Ads — in every US city you serve, down to the neighborhood with grid scans. Tracking a market outside the US? Reach out and we'll confirm fit.

Local SEO, simplified

Get more service calls
from Google.

See how each business ranks across the markets it serves — unlimited keywords, grid scans, and AI insights for $300 per business dashboard.

Request access See it in action

Now onboarding in limited batches — every business is reviewed before billing starts.

Keywords

"ac repair"

"hvac install"

"leak detection"

"water heater"

"drain cleaning"

× 268 kw

Cities

Petaluma

Novato

Santa Rosa

Mill Valley

× 6 cities

Scraper Engine

1608 queries

15 parallel · 3 channels

Insights

▲ 3 moved up

AI: try 'near me' variant

▼ 1 slipped

Tracking 268 keywords across 6 cities right now — built to scale across the US.

Unlimited

Every keyword, every market

Unlimited local keywords for every business dashboard you track. Every service, every spelling, every 'near me' variant. No per-keyword fees.

Included

AI analytics, included

Every cycle comes with AI-generated insights: which keywords to double down on, which markets need attention, where competitors moved. Paid AI should be part of the product, not an upsell.

Simple pricing

$300 per business dashboard

One business, branch, franchise, or agency client per dashboard. Add another dashboard when you need separate rankings and insights for another business.

How it works

Three steps. No SEO PhD required.

Tell us your keywords and cities.

Paste them in, upload a CSV, or use our starter list for your trade.

We scrape Google every 2 weeks.

Organic, Map Pack, and Local Service Ads — all three channels, every cycle.

See rankings, trends, and AI tips.

One dashboard. Tells you what moved, what didn't, and what to do about it.

What you see

A dashboard built for the way you actually work.

Rankings — 268 keywords across 6 cities

Keyword

Mill Valley

Novato

Petaluma

Santa Rosa

Best

ac repair

hvac installation

leak detection

water heater repair

drain cleaning

furnace installation

50+

See rankings by keyword × city.

The heatmap shows every service in every market. Green is top-3. Yellow is 4-10. Red is page-2-or-worse. Click a cell to drill in.

Performance — organic trend

Avg position

#6.2

improving

In top 3

keywords

Markets

cities

Average position over timelower is better

Watch trends over time.

Every cycle writes a new row. Charts show which keywords are climbing, which stalled, and which need attention.

Dashboard — what to do next

Top performers

#1heater repair6/6 cities

#1furnace installation6/6 cities

#1drain cleaning6/6 cities

#1toilet replacement5/6 cities

Needs attention

N/Rac installationdropped · was #5

N/Rac maintenancedropped · was #8

N/Rac replacementdropped · was #29

N/Rwater heater installdropped · was #22

Know what to do next.

Top Performers, Needs Attention, and Page-2 Opportunities — your action list, ranked by impact. No raw SERP dumps, no ambiguity.

Pricing

$300 per business dashboard.

One dashboard for each business, branch, franchise, or agency client you want separate insights for.

Business dashboard

$300

/ dashboard / month

Includes unlimited keywords, rank tracking, grid scans, review monitoring, and AI insights for one business dashboard.

Included

Unlimited local keywords per dashboard
All channels: Organic · Map Pack · LSA
AI analytics every cycle
Track every city in that business service area
Cancel anytime, no contracts

Request access

By request — we review your business, then you set up billing in Stripe. Cancel anytime.

FAQ

Questions we hear a lot.